In this video, you’ll learn how to create and use the URL variable in Tag Manager to capture specific parts of a webpage’s address. We’ll show how to extract elements such as GET parameters, the full query string, or the protocol, depending on what you want to track. You’ll see how to configure and test these variables in debug mode to confirm they capture values correctly. By the end, you’ll know how to use URL variables to collect useful information like UTM parameters or ad identifiers, helping you improve campaign tracking and data accuracy.