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How to work with Custom JS variable

In this video, you’ll learn how to create and use the Custom JS variable in Tag Manager. We’ll show how to add this variable type, write simple JavaScript code with a return statement, and safely access browser objects like document or window. You’ll also learn how to reference other variables and use conditional checks to avoid errors. A practical example in debug mode shows how a Custom JS variable retrieves and returns dynamic values from a webpage. By the end, you’ll know how to use Custom JS variables to capture flexible, custom data that other variable types can’t provide.