Academy

0% Complete

0/24 Steps

Filter lessons
Getting started
Analytics
Tag Manager
Consent Management Platform
Data Activation

How to work with Cookie variable

In this video, you’ll learn how to create and use the Cookie variable in Tag Manager. We’ll explain how this variable reads values stored in browser cookies and how to configure it by naming the cookie you want to access. You’ll see how it retrieves data such as consent status, session details, or other stored values, and how it behaves in debug mode. By the end, you’ll know how to use Cookie variables to access and reuse cookie data, helping you manage consent, personalize experiences, and maintain consistent tracking across sessions.