In this video, you’ll get a high-level overview of the Piwik PRO platform and its main modules: Analytics, Tag Manager, and Data Activation. You’ll learn what each part does and how they work together to collect, analyze, and use data in a privacy-friendly way. This introduction will help you understand what the platform can be used for and how it supports everyday tasks like tracking website performance, managing tags, or creating audiences for marketing campaigns. By the end, you’ll know what’s possible with Piwik PRO and where to explore next.