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Key concepts of Piwik PRO Analytics

In this video, you’ll learn the key concepts that form the foundation of Piwik PRO Analytics, including sessions, events, visitors, users, dimensions, metrics, and dimension scopes. Understanding these terms helps you see how analytics data is structured and what it really represents. You’ll learn how user interactions are grouped, measured, and shown in reports, so you can choose the right metrics, avoid confusing results, and interpret your data correctly. By the end, you’ll be able to connect what happens on your website with what you see in Piwik PRO and draw meaningful conclusions.