In this video, you’ll learn what the Data Activation module is and how it helps you turn insights into real-time actions. We’ll explain how it connects analytics data with personalized engagement, allowing you to respond to user behavior as it happens. You’ll learn about key concepts such as user profiles, audiences, and activations — and how they work together to deliver targeted experiences across channels. By the end, you’ll understand how to use Data Activation to go beyond reporting, creating meaningful interactions that improve user experience and drive better results for your organization.