In this video, you’ll learn how to create and manage Audiences in the Data Activation module. We’ll explain what an Audience is, how users are added or removed based on defined conditions, and how to set membership duration. You’ll see how to build Audiences using attributes and event dimensions, combining them with flexible logic to reflect real user behavior. The video also covers how to test your setup and connect Audiences with activations or Tag Manager triggers. By the end, you’ll know how to define precise, data-driven user groups that power personalized and timely marketing actions.