In this video, you’ll learn how to set up a goal directly in Analytics without using Tag Manager. This simple method makes it easy for anyone, even without technical skills, to track important interactions on a website or app. We’ll walk through the process step by step and explain how goals help measure success, such as form submissions, purchases, or other key actions. By the end, you’ll know how to define and set up goals that reflect your organization’s most important objectives and use them to evaluate and optimize your website or app performance.