In this video, you’ll learn how Piwik PRO collects and processes data from your website. We’ll walk through the full journey, from a visitor giving consent to data being collected, transformed, and shown in reports. Understanding this process helps you see how user actions turn into meaningful insights. You’ll learn how information moves from the browser, through tracking scripts, into Piwik PRO’s systems. This knowledge will help you check data accuracy, better interpret your reports, and make confident decisions based on how visitors actually use your site.