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Data Activation

Built-in reports: Behavior section

In this video, you’ll learn how to use and interpret data in the Behavior section of built-in reports. We’ll go through key reports such as Pages, Landing pages, Internal search, Outlinks, Downloads, and Custom events. You’ll see what kind of information each report provides and how it helps you understand how visitors interact with your website. By the end, you’ll know where to find this data and how to use it to identify your best-performing pages, most effective content, and top-converting landing pages, helping you improve engagement and overall website performance.