In this video, you’ll learn how to use and interpret data in the Acquisition section of built-in reports. We’ll explore key reports such as Channels, Search engines, Websites and social, and Campaigns, showing what each of them reveals about how visitors find your website. You’ll also see what additional insights become available when you integrate Google Ads or Google Search Console with Piwik PRO. This video helps you understand where your traffic comes from, how different channels perform, and how to use this information to evaluate marketing efforts, improve ROI, and make smarter budget decisions.