In this video, you’ll learn how to use the Audience trigger to fire tags when a visitor becomes part of a defined audience from the Data Activation module. We’ll explain how audiences are created and how this trigger can be used either on its own or together with other triggers. You’ll see how to configure and test it in debug mode to confirm that tags fire when users meet audience conditions. By the end, you’ll understand how to use Audience triggers to enable personalization, campaign activation, and advanced tracking based on user behavior.