In this video, you’ll get an introduction to Tag Manager and learn what it is, how it works, and why it’s useful. We’ll explain how Tag Manager helps you add and manage tracking or marketing scripts without changing your website’s code. You’ll also learn about its three main components: Tags, Triggers, and Variables, and how they work together to control what data is collected and when. The video highlights how Tag Manager simplifies setup, improves data quality, and supports privacy compliance. By the end, you’ll understand how it helps make tracking and integrations faster, easier, and more flexible.