In this video, you’ll learn what a Funnel report is, how it works, and how to use it in Piwik PRO Analytics. You’ll see how to read the report, analyze visitor movement between steps, and identify key drop-off points. We’ll also explore how these findings can help you form hypotheses about why visitors leave the funnel. Finally, we’ll walk through the report settings so you can configure funnel steps and adapt the report to different use cases. By the end, you’ll know how to set up and analyze funnels to better understand visitor behavior.