In this video, you’ll learn how to create Sequential audiences in the Data Activation module to identify users who follow a specific path but don’t complete a final goal. We’ll show how to define each step in the sequence, add filters and logic between steps, and set waiting times to give users a chance to finish an action before being added to the Audience. You’ll also see a practical example of tracking drop-offs in a conversion funnel. By the end, you’ll know how to use Sequential Audiences to re-engage users and boost completion of key goals.